|Posted on February 4, 2014 at 9:50 PM|
Facebook marketing is a vital part of any social advertising strategy but all to often advertisers find themselves frustrated with Facebook advertising tools. Often times they find they can get clicks to ads but not many conversions or a campaign that was previously converting is no longer doing so. So, for what it’s worth I can offer my failures so you can learn from all my previous mistakes help improve of your own campaigns.
5. Try landing page testing – When ads are getting tons of clicks but no conversions it could very well be your landing page. Test several variations of landing pages to see which one works better for you. To evenly test landing pages we suggest using testing tools such as Optimizely.
6. It’s not you it’s Facebook – Even your most successful segments will burn out eventually so it’s important to realize this as you’re setting up a new campaign. To help combat segment burnout we suggest refreshing images if this ceases to work it may be time to pause that segment for a while.
If you are truly serious about your online presence, you cannot ignore the power of social media. Social media platforms are used by billions everywhere and there is nothing Google thinks of higher than content that is shared across popular platforms like Facebook and Twitter. Creating social media accounts, sharing original content, and engaging with your followers over a sustained period of time and will establish presence and brand following.
All of these tips are based on personal experience and some of them may not work for you.